MMSC, Multimedia Messaging Service Center, is at the forefront of enhanced visual communication. It combines multimedia messaging and multimodality, as well as next generation content management and delivery features, on a single platform. It is built around an advanced distributed architecture that ensures interoperability with third party networks and devices across GSM/GPRS, CDMA/1xRTT, and 3G/4G networks. MMSC is a network agnostic, all-IP based multimedia messaging system with advanced media adaptation, video support and MMS routing functionality. It comes with a Multimedia Album with public and private folders as a ready-to-go-service. Telenity MMSC opens an additional revenue stream for mobile operators by enabling multimedia capabilities in messaging.