SMSC allows operators to maximize their SMS revenues from the most popular messaging application. SMS is becoming the number one choice for sending bulk promotional messages, one-time passwords and personalized notifications by integrating the mobile into their marketing channels and user interfaces . GTENT’s consolidated messaging solutions SMSC offers a smooth evolution path to enriched multimedia messaging for delivering an enhanced user experience and an exciting new generation of services. SMSC is a high performance system processing thousands of messages each second. It is the ideal choice for mobile operators that want to maximize return of investment and increase their market leadership in premium legacy services. Telenity SMSC is designed with unlimited performance and global scalability in mind and can be bundled with ready-to-deploy push-pull services. The prominent SmartSMS features of Telenity SMSC include such as; SMS Forward Personalized Black and White Lists Out of Office SMS Spam Filtering, Anti-Flooding, and Anti-Spoofing Bulk SMS SMS Advertisement Insertion Auto Reply SMS Fully virtualized and NFV enabled deployment options